The healthcare sector has witnessed an explosive, innovative surge in diagnostic and therapeutic options in recent years. With the enhanced quality of living conditions, the average life expectancy has increased considerably. Ever-evolving health policies intended to improve the delivery of health services. Under the new norms, the healthcare industry is all set for transformation with novel ideas for waste elimination, enhance quality and efficiency, and the prime goal is to provide affordable healthcare services to one and all. A holistic solution to health innovation would include discovering, developing, and delivering safe, efficient, and reasonable health products and services.
Companies tend to achieve this goal with innovations based on needs and research improvements to meet those needs. However, no matter what those needs are, health innovation must be centered on patient education and satisfaction. The performance of the health system can be methodically optimized to meet both public and personal healthcare needs. These changes call for the massive role of Health Services Innovators.
Health Services Innovators: An Overview
The healthcare industry has shifted towards a more substantial consumer involvement with alternative care settings and efficient use of technology. This shift has paved the way for the emergence of companies that have come forward to offer innovative healthcare solutions and services. They are known as the Health Services Innovators and they offer some of the most revolutionary tech-enabled and consumer-centric solutions to current problems.
How Health Services Innovators aim to revolutionize the Healthcare Industry
The healthcare sector today has witnessed the entry of many retail and consumer tech-based companies. These non-traditional entrants in this industry intend to breathe some fresh air in the system with their expertise. They are setting up measures to employ new organizational models, service delivery methods, and improved marketing techniques with customer relationship management.
Here is a look at these innovators’ business models that they use to deliver a transformational experience.
- Consumer Centricity
These Health services innovators aim to construct their services and products around the consumer. Consumers today look forward to easily accessible healthcare on their terms and schedules. At-home visits, same-day access, on-call consultation, and follow-ups are now becoming the new norm. As customers begin to take more and more control of their health care choices due to extensive health insurance policies, they need to rely on trustworthy healthcare companies. Innovators have always pitched in such situations with a comprehensive collaboration plan that covers the patients, the doctors, the medical practitioners, the pharmacies, and the health insurers.
The alignment of the customers’ needs with the services of the providers builds up the consumer centricity model.
- Well-being and Care Delivery
These innovators explore and develop radical and futuristic means for care delivery to consumers. This fact is visible from the development and usage of various digital apps, body sensor devices, and wearable devices that keep them updated about patient health statistics like a heartbeat, pulse rate, glucose levels, and other body data. These devices support the medical practitioners adhere to established norms, and at the same time, provide increased access to patient care and make informed care-delivery instructions.
- Value-based Care
Healthcare stakeholders need to use innovations to manage and adjust to changes in social attitudes and economic conditions, along with medical technologies. They have designed novel service offerings based on collaboration between various departments and sections of the industry. Value-based care has become an essential part of the overall healthcare sector. This healthcare system measures health outcomes against the cost of delivering these outcomes.
All providers, ranging from general practitioners and specialists to care organizations, need to include value-based post-acute care in their strategies. This measure will assist in connecting critical patient information across all care settings, which will provide a comprehensive patient picture. With more data available, improved patient care and specific treatment plans can be established.
- Advanced Technologies and Data Analytics
The healthcare sector has a massive influx of data daily. This clinical data is collected and analyzed for leveraging consumers and patients and requires non-traditional means of data processing because of its vastness. Healthcare industries need technology-based methods for this data processing. Big data mechanics in the form of machine learning algorithms and AI-powered systems can be used at this stage to produce actionable insights.
One step ahead will be the utilization of techniques like RIBA or the Robot for Interactive Body Assistance (developed by RIKEN and Tokai Rubber Industries) in pre and post-surgical care. Newer organ transplant and care assistance methods can be achieved by sophisticated assisted hardware such as HAL or Hybrid Assistive Limb robot suits.
- Affordability
The ultimate goal of all healthcare research and innovations is the affordability of healthcare services and products to all sections of society. Innovative means to impart care will not have meaning until they are accessible by one and all. With this concept in mind, Healthcare Innovators are building solutions to increase access and convenience.
A revolution in this field is the development and popularization of flexible financing tools. In cases where consumers cannot pay their health care bills due to financial difficulties, innovators are partnering with health systems and insurance companies to offer consumers lower interest rates. Their partnerships with credit card companies facilitate the delivery of financing options to consumers, along with a longer repayment time.
Summing Up
Health service innovators have been pioneering for several years in the industry. A progressive partnership between healthcare companies and these innovators can lead to a radical transformation in the industry. While existing companies can use their expertise and business experience, health service innovators can collaborate with them to make customer-centric, technology-driven, and affordable healthcare a reality. A joint effort will not only reduce financial hurdles but also help to ease out any business hurdles.